Hello Community!

Juan Mendoza joins 10 Minute Martech to unpack agentic AI, consumer-led journeys, and the implications for personalisation and data strategy.

TL;DR:

Juan explains how personalisation is moving beyond rule-based automation into intelligent, autonomous systems that act on behalf of customers. As AI becomes more agentic, marketers must rethink how data is used, how journeys are designed, and how trust is built in an increasingly automated ecosystem.

Check for yourself:

What agentic AI actually means (and how it differs from traditional automation), how consumer-led journeys are reshaping marketing strategy, why the “data black box” problem matters, and what brands must do now to stay relevant as AI begins making decisions in real time.

Listen on Spotify, Apple Podcasts, or YouTube.

Up next: Phil Gamache, founder of The Humans of Martech, joins us to explore why the real value in martech lies in people, not platforms.