Hello Community!

We’re back with another episode of 10 Minute Martech!

This time we’re joined by Karen Steele, founder of Steele-Alloy and expert fractional CMO, who explains why “people over platforms” should guide modern marketing and how AI and data are reshaping teams.

TL;DR:

Karen explains why data maturity is the foundation of effective AI, how marketing teams need to evolve around skills (not just tools), and why human judgment remains the ultimate competitive advantage.

Check for yourself: Her take on clean data as a strategic asset, why experimentation culture beats rigid process, and how AI is changing both how marketers operate — and how organisations are built.

Listen on Spotify, Apple Podcasts, or YouTube.

Up next: Mallory Russell, an award-winning content marketing strategist, joins us to talk about why marketers need to lean into AI experimentation, how it’s challenging traditional playbooks, and what content teams must do to stay ahead.