Hello Community!

We’re back with another episode of 10 Minute Martech!

This time we’re joined by Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of Chiefmartec. Scott shares why “deploy and annoy” is the new “spray and pray,” how marketers should think about responsible AI, and why more Martech is actually a good thing.

TL;DR:

Scott explains why careless AI use creates digital noise, how AI should augment (not replace) human strategy, and why curiosity and experimentation matter more than hype.

Check for yourself: His take on digital waste, why quality beats volume in an AI-first world, and how AI is changing both how marketers create — and how buyers decide.

Listen on Spotify, Apple Podcasts, or YouTube.

Up next: Karen Steele joins us to talk about why people matter more than platforms, how AI and data are reshaping the marketing org, and what modern teams really need to scale.