Hello Community!

We’re back with another episode of 10 Minute Martech!

We're joined by Jennifer Ortiz, EVP and CMO at Progress. Jennifer shares why the future of marketing belongs to AI agents and human empathy and why trust and transparency will always matter.

TL;DR:

Jennifer explains how AI agents will transform personalization, why intent data integration is still a challenge, and why empathy is a Martech advantage.

Check for yourself: Her insights on chaotic buyer journeys, “search everything” optimisation, and her dream for instant AI-driven funnel reporting.

Listen on Spotify, Apple Podcasts, or YouTube.

Up next: Scott Brinker joins us to talk about what not to do with AI agents and why an ever-expanding Martech landscape is actually a win for marketers!