Katie Austin (Progress Software) asked a question.

Edited by Nichol Goldstein November 24, 2025 at 2:11 PM
10 Minute Martech - Frans Riemersma Talks Noise-Cancelling Marketing & Martech That Matters

Hello Community!

 

We’re back with another episode of 10 Minute Martech!

 

This time with Frans Riemersma, founder of MartechTribe. Frans shares why Martech needs more soul and why focusing on the 20% that truly matters beats chasing shiny objects.

 

TL;DR:

Frans explains how GenAI is transforming the content layer, why most stacks are bloated, and why humans (not tools) should drive strategy.

His mantra: cancel the noise, start with customer needs, and invest in the 20% that delivers real impact.

 

Check for yourself: His insights on storytelling, composability, and making Martech work for people, not the other way around.

 

Listen on Spotify, Apple Podcasts, or YouTube 

 

Up next: Jennifer Ortiz joins us to talk about keeping the human touch alive in an AI-driven world.

  • 82 views