Hello Sitefinity Community.

I'm Alex on the Progress Sitefinity marketing team, and I’d love to hear your thoughts. Here is some context.

We were chatting the other day with one of my peers. The topic revolved around a particular page. Peter Filipov, who usually lurks in the .NET Core forum, asked me whether we could track contacts interacting with a specific page element.

Of course, we can. Here is a typical scenario:

You have a product page that can be reached organically through social sharing, internal search, main navigation, and contextual links. This page will also reside on a different domain (Brand X).

Your main corporate site has a solution page with a high-level summary of products, services and offerings bundled as … a solution.

As a marketer, you want to identify whether anonymous visitors and known customers interact with a particular page element on that summary page and click the “Learn more button.”

You can use the information to:

1)   Understand whether your prospects are interested in the product that is being cross-promoted

2)   See if there are existing customers you might want to approach with a special offer.

Insights like this can help optimize both the UX and messaging.

Outbound click tracking can easily be handled with Google Analytics (by pushing a click event via GTM), but where Sitefinity Insight shines is that it can tell you WHO clicked the link to that resource.

The Sitefinity Insight documentation pages provide additional information about this feature.

In summary, you can define a trigger (“Click”), assign a predicative(“Clicked”) and add a label (“Learn more CTA on React Page”).  Information gets sent to Sitefinity Insight, and Et voila!!

Later, you can build a customer segment around this touch point to use in nurturing, campaigns, sales outreach, lead scoring, and even use webhooks for some automation.

We often use this capability to track mouse clicks on navigation or key page sections.

So, here is the question for you: Which on-page interactions do you usually track? How do you use the data/insights?