Hello, Sitefinity Community!

TL;DR If you are upgrading a customer (or your own site) to Sitefinity DX 14.3+ or starting a project from scratch, it is worth considering spicing the customer journey with a dash of AI. The new AI-driven content recommender can help optimize a specific conversion by suggesting the “next best step” for a visitor based on their journey. The Sitefinity Insight team will provide hands-on assistance for early customer pilots. Apply within.

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If you have been following the news, you may have noticed that everyone is talking about AI. I can almost hear some people screaming, “The sky is falling,” in despair, and if I close my eyes, I might even see them running in circles and pulling their hair, terrified that they might lose their job to an AI-driven chatbot or an ML-powered website.

We all agree that there are growing opportunities for AI, and many of our customers have been asking questions about Sitefinity and AI.

AI is there to help us; chances are it won’t replace us in the coming years, so why not use its current capabilities and the opportunities it brings?

An easy first step is to add a dash of AI to the customer journey. The AI-driven content recommender we introduced with Sitefinity 14.3 was designed to optimize the user journey and enable marketers to tap into the infinite potential of insight-driven marketing.

One of our Rockstars, @Jonathan Read (Progress Software)​ , did a quick demo during the Sitefinity 14.3 release webinar, and we briefly covered the topic in the What’s New in Sitefinity blog post.

Aaaaand then we started getting questions from our customers and partners.

Before I get to the point of this post, here is a quick summary of how the Sitefinity Insight AI Content recommender works:

·     Sitefinity Insight tracks visitor activity across pages

·     The ML engine then crunches data to spot patterns (steps in the journey that will most likely lead to a positive outcome)

·     A drop-in widget will then offer new visitors specific content or a Next Best Step to help them skip the queue and get on the fast lane to a predefined conversion point.

How to get started 

Getting up to speed is easy; configuration requires a minimum setup, and you can drop the built-in widget on any Sitefinity page you want to optimize.

The Content Recommender, among several other AI-driven capabilities, is exclusively available to Sitefinity Insight Premium subscribers. But don’t panic!

Whether you are a Progress Partner or one of our Sitefinity customers, the Sitefinity Insight product team will happily work with you to make the magic happen.

So, If you are upgrading to Sitefinity 14+ or re-platforming from another vendor, it is worth considering augmenting the customer journey with a dash of AI.

Let us know below or drop us a line at the following email: insight at sitefinity.com

Cheers

Alex