Sitefinity as an alternative to HubSpot? - General Discussions - General Discussions - Progress Community
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Sitefinity as an alternative to HubSpot?

  • Sitefinity as an alternative to HubSpot?
  • HubSpot is a very popular marketing automation platform that combines a CMS, Landing pages, Blog, Advanced SEO, E-Mail marketing and social media marketing.
    Where HubSpot seems stronger is in the ability to provide some SEO / SEM analytics such as keyword, page and link grading.

    HubSpot (and the competition such as Eloqua, Pardot and Marketo) seem to provide an inbound marketing automation platform that is to make life easier for your marketing department (our department consists of 1.5 people)

    Has anyone used both HubSpot (or similar) as well as Sitefinity and could provide a list of what's missing in Sitefinity?
    At first glance, it doesn't seem that too much is missing, mainly the SEO and Social Media stuff.

    Thanks,
    Jp.
  • Anyone...?
  • Hi JP,

    Unfortunately we do not have an experience with HubSpot. 

    We are planning to have marketing automation features though, most probably by the end of the year. It will really go beyond the SEO.

    Greetings,
    Georgi
    the Telerik team

  • JP, I imagine your question here isn't relevant any longer, but I"ll give it a shot in case others want to know.

    At Aptera we use both. Some of the main missing ingredients in Sitefinity that Hubspot has are:

    Social Media Publishing

    Email Automation

    CRM

    Reporting based on users(once landing pages filled out)

     

    We view them as complimentary products although we see some overlap. We also built integrations to allow us to use Hubspot elements on Sitefinity pages. This is particularly useful in conjunction with Sitefinity's personalization options.