While many independent software companies like to think big, they do not always like to think global. There's a good reason for this. It is costly to localize and translate a software application for a region supporting a different language or character set. The process is also time consuming. Companies spend an average of six months to a year to prepare a localized language version of software. This includes bringing in localization experts to check for technical, cultural, and linguistic accuracy.

going_global_from_day_one.pdf