Use Case

Suppose we want to write some business rules to validate the records that are stored in Salesforce, or to route the leads(1) that are stored in Salesforce to the most appropriate account exec or to generate an organization chart(2) from the user table in Salesforce.

How can we do that?

One approach would be to program the validation logic in AJAX (the Salesforce programming language)

A much easier approach is to use Corticon to write the business rules and use Corticon's Enterprise Data Connector to talk to Salesforce using Data Direct Cloud.

The attachment shows how to do this.

(1) Adobe uses Corticon for lead routing

(2) Also see for how to create an org chart using Corticon.