Join us in Boston on November 19 and immerse yourself in cutting edge technologies and the latest market trends to empower you as a digital leader, devising an innovation strategy to move your business forward.

About the Event

In today’s hyper digital universe, technology innovation and business advantages go hand-in-hand. What is the right technology stack to ensure your business keeps ahead of your competition? Join us for this half-day event where our industry experts will help you develop an innovation strategy to increase your operational efficiency and grow your revenue. We’ll have a live demonstration about how utilization of engaging technology allows organizations to leap ahead and how to address challenges in delivering seamless omnichannel experiences. This is an event you won’t want to miss.

Agenda

9:00 – 9:30

 
Registration & Breakfast

9:30 – 9:35

 
Welcome and Introduction

9:35 – 10:20

 
Accelerating Digital Innovation

In today’s digital economy, traditional boundaries have vanished creating opportunities for new entrants, but challenges for incumbents. Your customers - and your customers' customers - demand personalized, highly interactive engagement through an ever-increasing number of channels. In this half-day event, we will explore how impactful disruption allows organizations to lead. Learn how Progress has helped organizations to accelerate digital innovation and bolster their business.

10:20 – 10:50

 
Demonstrating Digital Innovation

To showcase the personalization and multi-channel aspects of Progress’s Digital Experience Platform (DXP) Solution, we'll step through a demo scenario relating to a field service repair of a consumer’s tablet device. First, we’ll see how AI-driven chatbots can enhance a consumer’s experience, how interactions with that chatbot can drive content personalization, and how secure managed file transfer can increase security of online transactions. Then, we’ll see how a native mobile application can enhance the digital efficiency of an internal user, in this case a Field Service Technician. And finally, we’ll see how infrastructure monitoring and management can assure these enhanced digital experiences from an IT ops perspective.

10:50 – 11:00

 
Break

11:00 – 11:45

 
Building Better Experiences, Achieving Better Results

For years web sites have been the primary channel or digital touchpoint for many forms of business. Web Content Management (WCM) systems support lead generation and customer engagement and they are expanding to address broader challenges of emerging Digital Experience Platforms (DXP). We'll show how Progress can help you to meet the requirements of DXP through compelling case studies.

11:45 – 12:30

 
Connecting Digital Dots

In today’s increasingly data-rich world, analytics is becoming ever more critical to business operations and decision-making. In addition to traditional business analysts, many companies now have additional roles like Data Scientists and Data Engineers tasked with implementing AI-driven analytics engines that crunch data, uncover patterns, and surface actionable insights 24x7x365. An example of such an engine is Sitefinity DEC, which is constantly applying Machine Learning algorithms to customer interaction data in order to segment customers and score leads which drive content personalization and customer journey optimization. Investment in data analytics continues to rise, but to maximize ROI on that investment it’s essential to ensure your analysts have streamlined access to all the data they need, wherever it resides. This needs to be done in a standards-based way, providing ‘Bring Your Own Analytics (BYOA)’ tool flexibility in order to avoid siloed ‘swivel-chair analytics’. That data may be in a database or some kind of big data store, extracts from third-party systems received via regular secure file transfers, or only accessible through APIs. Progress provides class-leading solutions to all of these data integration scenarios, and can help maximize the return on your analytics investments, whether that’s driving day-to-day business operations, corporate strategy or real-time digital experience optimization.

12:30 – 1:00

 
Digital Experience Assurance through Infrastructure Monitoring and Management

A holistic approach to delivering compelling digital experiences should go beyond web sites, chat bots and mobile apps, to also consider the underlying infrastructure that enables those consumer-facing assets. Progress provides a market-leading infrastructure management solution to give visibility into the availability and performance of servers, VMs, databases, applications, network devices and more. Through meaningful and proactive alerts, reports and dashboards IT professionals get the awareness and information they need to avoid or mitigate infrastructure issues that could otherwise impact digital experiences.

1:00 – 1:15

 
Final Q&A and Closing Remarks

1:15 – 2:15

 
Lunch & Networking